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Welcome to Willro Business API

The Willro Business API offers programmatic access to comprehensive business data, empowering businesses and developers to build modern integrations and deliver transparency to users. Willro.com functions as a platform similar to Trustpilot, enabling businesses to manage and display ratings and customer reviews across the web. By integrating with Willro, business owners can seamlessly showcase their reputation and customer sentiment on their websites, partner platforms, and digital services. Our API provides secure, reliable, and scalable access to:
  • Business Profiles
    Retrieve verified details about registered businesses, including names, contact details, industry categories, and locations.
  • Business Posts
    Access updates, news, and announcements shared by businesses. Use pagination to integrate this content dynamically into third-party apps or websites.
  • Customer Reviews
    Fetch customer feedback, ratings, and written reviews for businesses, enabling transparency and helping users make informed decisions.
  • Real-Time Data
    Integrate the most up-to-date business data into your systems, ensuring that your applications always reflect current information.
Whether you’re building business dashboards, review widgets, analytics tools, or integrating ratings into e-commerce experiences, Willro’s API is designed to support your development efforts with robust and well-documented endpoints.

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What you can do

Business Information

Retrieve business profiles, contact details, and essential metadata, including industry classification and online presence links. Perfect for directory listings, business intelligence platforms, and CRM integrations.

Business Posts

Access updates, announcements, and business content with support for pagination. Integrate business news into websites, apps, or partner portals.

Customer Reviews

Fetch customer reviews and ratings with filtering options. Ideal for reputation management tools, marketing dashboards, and public-facing review widgets.

Real-time Data

Work with up-to-date business information through our stable API endpoints. Keep your applications current with the latest business insights.

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Getting started

1

Get your API key

Create a Willro account and generate your API key from the developer dashboard. Your API key identifies your application and allows access to our secure endpoints.
2

Make your first request

Use the business info endpoint to retrieve business details and test your API integration. Start with a simple GET request and explore the data you can access.
3

Explore more endpoints

Try the posts and reviews endpoints with pagination and filtering options. Combine multiple endpoints to build rich user experiences or internal tools.

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API Overview

All Willro API requests:
  • Are made over HTTPS to ensure secure data transmission
  • Return data in JSON format for easy integration with modern tech stacks
  • Require an API key sent in the request headers to authenticate your requests

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Base URL

https://api.willro.com

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API Use Cases

Here are a few examples of how you can leverage Willro’s API:
  • Embed Ratings on Websites
    Display business ratings and reviews directly on a business website, e-commerce store, or landing page.
  • Monitor Customer Feedback
    Build dashboards that track customer sentiment over time, helping businesses improve their products and services.
  • Enrich Business Listings
    Integrate detailed business information and reputation metrics into third-party platforms like directories, CRM systems, or B2B marketplaces.
  • Competitive Analysis
    Analyze reviews and ratings across competitors in a particular industry or region.
Your API key grants access to your account’s allowed endpoints and quotas. Keep it secure and do not expose it publicly in client-side applications.
Let’s start building powerful integrations together with Willro’s comprehensive business data APIs!