> ## Documentation Index
> Fetch the complete documentation index at: https://developer.willro.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

> Welcome to the Willro Business API - Your gateway to comprehensive business data

# Welcome to Willro Business API

The Willro Business API offers programmatic access to comprehensive business data, empowering businesses and developers to build modern integrations and deliver transparency to users.

Willro.com functions as a platform similar to Trustpilot, enabling businesses to manage and display ratings and customer reviews across the web. By integrating with Willro, business owners can seamlessly showcase their reputation and customer sentiment on their websites, partner platforms, and digital services.

Our API provides secure, reliable, and scalable access to:

* **Business Profiles**\
  Retrieve verified details about registered businesses, including names, contact details, industry categories, and locations.

* **Business Posts**\
  Access updates, news, and announcements shared by businesses. Use pagination to integrate this content dynamically into third-party apps or websites.

* **Customer Reviews**\
  Fetch customer feedback, ratings, and written reviews for businesses, enabling transparency and helping users make informed decisions.

* **Real-Time Data**\
  Integrate the most up-to-date business data into your systems, ensuring that your applications always reflect current information.

Whether you’re building business dashboards, review widgets, analytics tools, or integrating ratings into e-commerce experiences, Willro’s API is designed to support your development efforts with robust and well-documented endpoints.

## What you can do

<CardGroup cols={2}>
  <Card title="Business Information" icon="building" href="/api-reference/business-info">
    Retrieve business profiles, contact details, and essential metadata,
    including industry classification and online presence links. Perfect for
    directory listings, business intelligence platforms, and CRM integrations.
  </Card>

  <Card title="Business Posts" icon="newspaper" href="/api-reference/business-posts">
    Access updates, announcements, and business content with support for
    pagination. Integrate business news into websites, apps, or partner portals.
  </Card>

  <Card title="Customer Reviews" icon="star" href="/api-reference/business-reviews">
    Fetch customer reviews and ratings with filtering options. Ideal for
    reputation management tools, marketing dashboards, and public-facing review
    widgets.
  </Card>

  <Card title="Real-time Data" icon="bolt" href="/api-reference/introduction">
    Work with up-to-date business information through our stable API endpoints.
    Keep your applications current with the latest business insights.
  </Card>
</CardGroup>

## Getting started

<Steps>
  <Step title="Get your API key">
    Create a Willro account and generate your API key from the developer
    dashboard. Your API key identifies your application and allows access to our
    secure endpoints.
  </Step>

  <Step title="Make your first request">
    Use the business info endpoint to retrieve business details and test your
    API integration. Start with a simple GET request and explore the data you
    can access.
  </Step>

  <Step title="Explore more endpoints">
    Try the posts and reviews endpoints with pagination and filtering options.
    Combine multiple endpoints to build rich user experiences or internal tools.
  </Step>
</Steps>

## API Overview

All Willro API requests:

* Are made over HTTPS to ensure secure data transmission
* Return data in JSON format for easy integration with modern tech stacks
* Require an API key sent in the request headers to authenticate your requests

### Base URL

<Info>[https://api.willro.com](https://api.willro.com)</Info>

## API Use Cases

Here are a few examples of how you can leverage Willro’s API:

* **Embed Ratings on Websites**\
  Display business ratings and reviews directly on a business website, e-commerce store, or landing page.

* **Monitor Customer Feedback**\
  Build dashboards that track customer sentiment over time, helping businesses improve their products and services.

* **Enrich Business Listings**\
  Integrate detailed business information and reputation metrics into third-party platforms like directories, CRM systems, or B2B marketplaces.

* **Competitive Analysis**\
  Analyze reviews and ratings across competitors in a particular industry or region.

Your API key grants access to your account’s allowed endpoints and quotas. Keep it secure and do not expose it publicly in client-side applications.

***

Let’s start building powerful integrations together with Willro’s comprehensive business data APIs!